You’ve seen it on bagels and in every household. Now, Philidelphia Cream Cheese is stepping into the spotlight of professional kitchens.

This B2B campaign repositions Philly as a must-have ingredient for chefs and restaurateurs, backed by stats that prove it’s already a customer favorite. The Smear of Quality emails invites restaurant owners to experience the difference firsthand with free samples, exclusive discounts on monthly subscriptions, and a chance to proudly display their Philly Smear of Quality decal, letting every guest know they’re dining at a Philly-approved establishment.