Change your Perspective
Change your Perspective
Change your Perspective
Change your Perspective
The M.A.D. Perspective
Gen Z and Adobe have one thing in common: they’re both misunderstood.
This campaign reintroduces Adobe to Gen Z creatives by making them the star of the ad and debunking common myths about them.
It shows the other perspective and breaks the “big corporation, expensive subscriptions” image in the minds of Gen Z by introducing Adobe Express, the all-in-one free tool designed to meet the needs Gen Z creatives have been asking for.
Gen Z and Adobe have one thing in common: they’re both misunderstood.
This campaign reintroduces Adobe Express through a Gen Z lens—one that values self-expression, change, and creativity with purpose. Titled “The M.A.D. Perspective,” it celebrates a generation that Makes A Difference.
By shifting perspectives, we show how Adobe Express isn’t just for professionals—it’s for the bold, the brave, and the boundary-pushers shaping tomorrow through creativity today.
Client
Adobe Express
Year
2024
Low-key cool detail
Applied Arts 2025 Submission
